When you tell someone that you have a cat, you can usually expect one of two reactions. Enthusiasm or revulsion. When I was growing up, I never would’ve imagined that some day I’d end up liking cats. Never mind being a cat owner in a multi-cat household. My parents had only ever shown any interest
It’s not enough these days to go home of a weekend knowing that you’ve done a good job throughout the week and tell no-one but your husband and the cats. Success and public profile go hand-in-hand; every good PR professional knows this. But what about the art of PR’ing ourselves – the PR people?