Tag: public relations

Solutions not half-baked maxims: what I’ve learnt from 5 years on a small PR team

In nine days, I’ll be departing my current workplace and taking an unfamiliar plunge into a whole new territory, the like of which I’ve not seen in five years. That’s right. I’ve got a new job. Five years of working for some of the UK’s biggest FMCG brands, forging a path through the trials and

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Alyssa’s adventures in Punderland…

  Anyone who’s ever worked in trade PR will tell you that it’s not always the most entertaining of jobs; particularly when you’re confronted with a crisis, budgets being cut on an annual basis, or the task of trying to create excitement around a subject that your average Joe would describe as ‘dry’ (e.g. insurance).

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A Week in the Life of a Senior B2B PR Manager: Working 9:00-5:30

  It’s not enough these days to go home of a weekend knowing that you’ve done a good job throughout the week and tell no-one but your husband and the cats. Success and public profile go hand-in-hand; every good PR professional knows this. But what about the art of PR’ing ourselves – the PR people?

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Season’s Bleatings: A PR person’s guide to Christmas

  It’s the most wonderful time of the year and yet, for those of us working in PR agencies, it’s fair to say that Christmas generally adds an unwanted dash of chaos to proceedings no matter how prepared you think you are for every eventuality. Last week was a particularly eventful one for me for

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‘Tis the season: Battle of the Christmas adverts

  It has begun. It’s just over five weeks until the most wonderful time of the year, and Britain’s biggest retailers have fired the starting pistol of over-spending, over-eating and general over-indulgence that can only be enjoyed during that most festive of times. Christmas. It’s difficult to remember exactly when it all started, but I’m

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Stress ‘ed: A nod to National Stress Awareness Day

  I know I’m a little late to the party on this as National Stress Awareness Day was on Wednesday (7th November), but I couldn’t let the week go by without acknowledging it…     Sound familiar? We’re living in an ‘always on’ culture. Where smartphones have made it impossible to switch off and answering

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Astoundingly awkward meeting scenarios that should never be allowed to happen

  If you’ve ever attended a business meeting of any kind, you’ll be familiar with the grinding tedium that can ensue when a group of people are thrown together in one room and forced to make decisions and/or eye contact. In an age where most conversations now take place over email, you can sometimes forgive

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