Tag: PR

Solutions not half-baked maxims: what I’ve learnt from 5 years on a small PR team

In nine days, I’ll be departing my current workplace and taking an unfamiliar plunge into a whole new territory, the like of which I’ve not seen in five years. That’s right. I’ve got a new job. Five years of working for some of the UK’s biggest FMCG brands, forging a path through the trials and

Continue reading

Alyssa’s adventures in Punderland…

  Anyone who’s ever worked in trade PR will tell you that it’s not always the most entertaining of jobs; particularly when you’re confronted with a crisis, budgets being cut on an annual basis, or the task of trying to create excitement around a subject that your average Joe would describe as ‘dry’ (e.g. insurance).

Continue reading

What your ‘targeted’ social media ads say about you

  Having grown up with social media, I’ve had the pleasure of watching the platform evolve from the simple days of MSN Messenger and MySpace – both top notch platforms for adolescent flirtation and clique forming – to a global phenomenon that has become an intrinsic part of our everyday lives. Hand in hand with

Continue reading

Hunger

  I was finishing work on a client’s end of year review when Jeremy Vine announced that today he’d be covering the subject of diets. Do they work or are they just a monumental waste of time, he pondered? Don’t worry, Jezza wasn’t paying us a visit at the office or anything. In standard workplace

Continue reading

Stop it and tidy up

  I’m not sure whether it’s because I’m getting older, but lately I’ve found myself with an insatiable desire to get my shit together. There was a time when the mere idea of having a ‘routine’ on the weekend bored me to tears. What’s the use in having a routine when you could be hit

Continue reading

The trouble with job interviews

When the story of one woman’s humiliating and tortuous two-hour job interview began doing the rounds last week, it got me thinking about the whole awkward and often drawn out process of looking for a job. Graduate Olivia Bland had high hopes about Web Applications UK. She’d survived stage one of the interview process and

Continue reading

A Week in the Life of a Senior B2B PR Manager: Working 9:00-5:30

  It’s not enough these days to go home of a weekend knowing that you’ve done a good job throughout the week and tell no-one but your husband and the cats. Success and public profile go hand-in-hand; every good PR professional knows this. But what about the art of PR’ing ourselves – the PR people?

Continue reading

Season’s Bleatings: A PR person’s guide to Christmas

  It’s the most wonderful time of the year and yet, for those of us working in PR agencies, it’s fair to say that Christmas generally adds an unwanted dash of chaos to proceedings no matter how prepared you think you are for every eventuality. Last week was a particularly eventful one for me for

Continue reading

‘Tis the season: Battle of the Christmas adverts

  It has begun. It’s just over five weeks until the most wonderful time of the year, and Britain’s biggest retailers have fired the starting pistol of over-spending, over-eating and general over-indulgence that can only be enjoyed during that most festive of times. Christmas. It’s difficult to remember exactly when it all started, but I’m

Continue reading

Stress ‘ed: A nod to National Stress Awareness Day

  I know I’m a little late to the party on this as National Stress Awareness Day was on Wednesday (7th November), but I couldn’t let the week go by without acknowledging it…     Sound familiar? We’re living in an ‘always on’ culture. Where smartphones have made it impossible to switch off and answering

Continue reading