Anyone who’s ever worked in trade PR will tell you that it’s not always the most entertaining of jobs; particularly when you’re confronted with a crisis, budgets being cut on an annual basis, or the task of trying to create excitement around a subject that your average Joe would describe as ‘dry’ (e.g. insurance).
It has begun. It’s just over five weeks until the most wonderful time of the year, and Britain’s biggest retailers have fired the starting pistol of over-spending, over-eating and general over-indulgence that can only be enjoyed during that most festive of times. Christmas. It’s difficult to remember exactly when it all started, but I’m