It’s not enough these days to go home of a weekend knowing that you’ve done a good job throughout the week and tell no-one but your husband and the cats. Success and public profile go hand-in-hand; every good PR professional knows this. But what about the art of PR’ing ourselves – the PR people?
It’s the annual ritual in our house. Three weeks into the New Year, with no money and the January blues in full swing, there’s only one thing on our (mostly my) mind. Escape. The conversation normally goes something like this: Me: “Let’s book a holiday soon.” Him: “Let’s assess our finances fir…” Me: