Category: PR PR

Solutions not half-baked maxims: what I’ve learnt from 5 years on a small PR team

In nine days, I’ll be departing my current workplace and taking an unfamiliar plunge into a whole new territory, the like of which I’ve not seen in five years. That’s right. I’ve got a new job. Five years of working for some of the UK’s biggest FMCG brands, forging a path through the trials and

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Alyssa’s adventures in Punderland…

  Anyone who’s ever worked in trade PR will tell you that it’s not always the most entertaining of jobs; particularly when you’re confronted with a crisis, budgets being cut on an annual basis, or the task of trying to create excitement around a subject that your average Joe would describe as ‘dry’ (e.g. insurance).

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The trouble with job interviews

When the story of one woman’s humiliating and tortuous two-hour job interview began doing the rounds last week, it got me thinking about the whole awkward and often drawn out process of looking for a job. Graduate Olivia Bland had high hopes about Web Applications UK. She’d survived stage one of the interview process and

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A Week in the Life of a Senior B2B PR Manager: Working 9:00-5:30

  It’s not enough these days to go home of a weekend knowing that you’ve done a good job throughout the week and tell no-one but your husband and the cats. Success and public profile go hand-in-hand; every good PR professional knows this. But what about the art of PR’ing ourselves – the PR people?

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Season’s Bleatings: A PR person’s guide to Christmas

  It’s the most wonderful time of the year and yet, for those of us working in PR agencies, it’s fair to say that Christmas generally adds an unwanted dash of chaos to proceedings no matter how prepared you think you are for every eventuality. Last week was a particularly eventful one for me for

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Stress ‘ed: A nod to National Stress Awareness Day

  I know I’m a little late to the party on this as National Stress Awareness Day was on Wednesday (7th November), but I couldn’t let the week go by without acknowledging it…     Sound familiar? We’re living in an ‘always on’ culture. Where smartphones have made it impossible to switch off and answering

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Astoundingly awkward meeting scenarios that should never be allowed to happen

  If you’ve ever attended a business meeting of any kind, you’ll be familiar with the grinding tedium that can ensue when a group of people are thrown together in one room and forced to make decisions and/or eye contact. In an age where most conversations now take place over email, you can sometimes forgive

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I wish to register a complaint…

  There’s a universal truth to the fact that social media has revolutionised the way we communicate with each other, giving us a multitude of channels through which to express ourselves, meet new friends, converse with our idols, and pursue opportunities we never thought were possible. The unfortunate side effect to this, is that it’s given

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Please find attached…

  Emails can be a mine field of misunderstandings, counter balanced with the need to be polite to other humans who – in any normal circumstances – you most likely wouldn’t meet up with for a coffee let alone a three-hour meeting/business lunch. In PR it’s all about your ability to smile through the stressful

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PR professionals: they walk among us

  If you’re a fan of Absolutely Fabulous or W1A (to cite two examples) both of which portray PR in different ways – but mainly as a vacuous hive of excess, falsehoods and stupidity – then you’ve already stumbled across a small dose of the negative press that the industry tends to receive… Coming into

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