Season’s Bleatings: A PR person’s guide to Christmas

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It’s the most wonderful time of the year and yet, for those of us working in PR agencies, it’s fair to say that Christmas generally adds an unwanted dash of chaos to proceedings no matter how prepared you think you are for every eventuality.

Last week was a particularly eventful one for me for several reasons – all of which make me glad this week has been a (mostly) productive and successful one…

 

  1. I was out of the office for a significant chunk of the week, leaving me with an inbox akin to that of an O2 social media manager after a period of spontaneous network disruption

 

  1. I was floored by what can only be described as the mother of all colds which left me with a head like a brick, dosed up to the nines on Beechams Max Strength, and with no alternative but to vomit at the side of the A19 as I desperately attempted to get to an all agency meeting for an important client…

 

  1. I began the arduous task of online Christmas shopping. There are benefits to online shopping of course, but with the never-ending choice available, it does leave you with an overwhelming feeling of despair when you’re trying to locate an inexpensive secret Santa gift amongst a sea of tat (especially when the budget’s only a tenner).

 

All the above aside, Christmas is a tricky time for PR pros (with or without blocked sinuses).

Here’s a (condensed) list of how things generally go down for PRs at this wonderful time of the year…

 

It’s time to pull together the end of year review(s)…

pie chart

 

 

When next year’s brief arrives in your inbox…

panic

 

 

And you realise you’re going to be grappling a budget the size of a walnut…

despair

 

 

So, you sit down for a team brainstorm…

teamwork

 

 

Time to get down those BIG ideas…

thinking

 

 

But first – let’s tackle next year’s features lists…

features

 

 

Who’s going to watch the social feeds over Christmas?

social media manager

 

 

Come back to that – time to present those BIG ideas!

present

 

 

Then you find out the brief has changed…

brief

 

 

Back to the drawing board…

drawing board

 

 

Time to sell-in that Christmas news while everyone else is trying to sell-in their Christmas news…

christmas news

 

 

And remember to keep updating those WIP documents, so you know who you are next year…

WIP

 

 

Before you know it, it’s time for the Christmas party…

christmas party

 

 

Out of office on = ON.

Emergency telephone numbers = ISSUED.

out of office

 

 

And rest.

rest

 

xAx

1 comments on “Season’s Bleatings: A PR person’s guide to Christmas”

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